Assistant Brand Manager: Brackenfell - Shoprite Group

The seasoned marketer will have a multifaced role. They will support the Brand Manager and Marketing Manager in building and executing the marketing strategy and delivering on the brand’s purpose of creating value for customers and stakeholders through all day-to-day activities and campaigns. They will also work independently on specific projects and manage their campaigns from strategy to execution.

They will support and help guide the marketing team from a brand alignment, communication, and execution perspective. They will work closely with the Ad Operations Manager in order to meet the deadlines and expectations of the business.

Job Objectives

• Support the creation and implementation of brand strategies with the Brand Managers and Marketing Manager, and effectively monitor the progress and impact of the strategy through analysis of sales, customer data and other performance measures.
• Ensure all communication content and channels, media selections and related endeavours are aligned with the Brand strategy.
• Support the Brand Manager on the day-to-day running of the brand activities.

• They will be accountable for their own brand, communication, campaign, media and production projects as delegated to them.
• Develop and sustain the brand for new businesses, ensuring alignment of brand strategy with the overall business strategy and core marketing strategy.
• Develop and maintain long-term, profitable relationships with customers and suppliers, determining and evaluating potential customers, customer segmentations and suppliers, and ensuring effective communications.
• Negotiate contracts with customers and suppliers or tender for institutional contracts
• Constantly measure the effectiveness of the implementation of all marketing strategies and provide reports on this to the rest of the team.

Qualifications

• Degree or diploma in Marketing, Brand Management, IMM or similar – (essential)

Experience

• +3 years’ experience in marketing or similar environments, with experience executing brand management and communications strategy for a large and well-recognized brand/ organization.
• Strong commercial acumen and understanding of the media landscape within the broader retail industry – (essential).
• In-depth experience supporting advertising or marketing initiatives for retail, FMCG or similar brands or products through multiple media channels (social media, print, digital, etc.) – (essential).

Knowledge and Skills

• A strong marketer from a branding and strategy perspective with a proven track record
• Strong proficiency in MS Office – (essential) and presentation skills to C-suite level