Direct Marketing Specialist - Telesure Investment Holdings

Job Purpose

• Ensure the effective planning and execution of the Direct Marketing strategy and effective execution of marketing campaigns against set targets and budgets, with a clear focus on maximising the return on investment and optimising to achieve best response rates. Ensure effective reporting that provides insight into performance to achieve best response rate and return on investment.

Responsibilities

Marketing Campaign Development

• Coordinate activities of interdepartmental teams and act as their primary point of contact while working within an established campaign plan to deliver successful advertising/promotion/other marketing campaigns. Assist the Direct Marketing Manager to execute the Direct Marketing strategy per brand, and all activities that are associated with this across the business. Compile campaign briefings in line with specific Brand campaigns. Proof read and manage sign-off process on all creative development and execution of campaign materials, such as emails, sms, app notifications, online messages, any design elements, infographics, banners, letters, etc.

Marketing Planning

• Contribute to the development of Direct Marketing and tactical campaigns. Work closely together with the Direct Marketing Managers to ensure that all reporting is complete and accurate to effectively develop the monthly planning documents.

Marketing Execution

• Execute a marketing plan for a particular product, service, or specialty area while working within established marketing systems. Coordinate the Direct Marketing campaign calendar and ensure that all campaigns are executed timeously. Oversee the campaign production process to ensure timeous and accurate delivery into all channels, e.g. SMS, email, and in-app.

Marketing Communications

• Develop and deliver marketing communications campaigns across all media to support the business plan and improve response rate. Assist on a variety of ad-hoc marketing and communication initiatives, as needed and instructed by the Direct Marketing Manager.

External Consultant or Contractor Engagement

• Prepare briefings and information for external partners or advisors to support the delivery of key projects and/or ad hoc services. Monitor and evaluate outcomes and recommend remedial actions where necessary. Brief external partner agencies, brief internal creative studio, brief internal service providers and any other stakeholders that will help deliver the Direct Marketing strategy across the TIH brands.

Data Collection & Analysis

• Collate and analyze data using pre-set tools, methods and formats. Involves working independently. Manage and track all campaign reports from Email Service Provider, SMS Service Providers, and any other software tool, or otherwise, used for the execution of the Direct Marketing strategy and tactical campaigns. Continuously work with the Direct Marketing Manager to analyse results of campaigns.

Insights and Reporting

• Prepare and coordinate the completion of various data and analytics reports. Review campaign results and make recommendations on campaign refinement that will result in improved performance. Manage, track and measure campaigns and communicate results accordingly. Present monthly reports on all campaigns executed within the month. Work with internal teams including Data Analytics, Campaign Specialist teams, Brand Marketing teams and the Digital Marketing teams to define campaign requirements to ensure reliable uptake BAU acquisition and upsell/cross sell of products and services.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Stakeholder Engagement

• Assist with stakeholder engagement by arranging actions, meetings, events, and supporting materials to promote stakeholder understanding and commitment. Communicate with all stakeholders internally and externally to ensure that everyone is timeously advised of all Direct Marketing campaigns.

General Education

• Grade 12/ SAQA Accredited Equivalent (Essential);
• A relevant 3-year degree in Marketing Management and/or Customer
• Relationship Marketing, and/or IMM Direct Marketing Diploma or equivalent (Advantageous)

General Experience

• 2 or more years experience within a Marketing environment (Essential);
• Experience in data analysis (Advantageous); Experience in the Financial